Headline Basics

Write Headlines That Drive More Traffic, Shares, & Search Results. Proven process & tactics to write headlines that convince your audience to click.

Your headline is your first impression. It is what entices your audience to actually click to read more. Are your headlines performing as well as you'd like them to?

In this course, you'll learn how to write headlines that drive more traffic, shares, and search results.

Who should take this course?

  • Content marketing professionals
  • Marketing copywriters
  • Blog Managers

Marketing Course Level:

  • Beginner to Intermediate

Lessons Cover:

  • Lesson 1: The purpose of a headline
  • Lesson 2: 5 Tips For Crafting Better Headlines
  • Lesson 3: A Proven Process For Writing Better Headlines
  • Lesson 4: How To Find Your Best Headline & Resources


You'll get access to some free resources and tools to make the entire process even easier.

Your Instructor

Whitney Deterding
Whitney Deterding

Whitney is a Product Marketing Strategist at CoSchedule. She develops product positioning and campaigns to promote CoSchedule's family of agile marketing products. Outside of work, she loves to travel with her husband and daughter, coach figure skating, and listen to podcasts.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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