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Brand Strategy
Brand Strategy 101
Course Overview
Lesson 1: Brand Foundations (5:37)
Lesson 2: Guiding Principles - The Brand Promise And Your Target Audience (6:09)
Lesson 3: Brand Messaging - Taglines and Messaging Architecture (5:12)
Lesson 4: Brand Guidelines (6:57)
Lesson 5: Content Strategy (4:38)
Lesson 3: Brand Messaging - Taglines and Messaging Architecture
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